The Hello Cube is an inspired project where art meets social media, bringing a whole new dimension to the word engagement. The cube-shaped installation, displayed at Tate Modern in London, changes color and pattern seemingly without rhyme or reason. However, strangely enough, the cube is being controlled by people all over the world.
The cube draws upon the ever-expanding power of social media to create art, responding to twitter commands sent to @thehellocube by any twitter user. Users can tweet what they would like to see on the cube, such as “purple” and the cube will change accordingly, thus allowing them to participate in the artistic process.
The Hello Cube, designed as a part of Infinite Kusama, is an art event created by TateCollective, ReCreativeUK.com and the Louis Vuitton Young Arts Project.
Can’t wait to see it when I visit London this September!